BestsellerPersonalized collar
Custom Charm Collar
Your color. Their name.
The first drop is coming — 50 matching sets, six signature colors
Personalized pet accessories
Made for pets with personality.
Build a coordinated look with colorful collars, secure letter charms, leashes, and harnesses designed for everyday adventures.
Interchangeable charmsEasy to cleanCoordinated sets
A small first drop, made to stand out.
50 matching sets · 6 colors · 3 sizes
The launch collection
The walk, all together.
Start with one signature piece or coordinate the full look. Every color is designed to mix, match, and charm.
Bestseller$34.99
Everyday leash
Matching Charm Leash
Made for coordinated walks.
Comfort harness
Soft Walk Harness
Soft, secure, and polished.
Bundle & saveMatching bundle
Collar + Leash Bundle
The perfect starting pair.
Best value · Save $22.97The complete
The complete
walk set.
Collar, matching leash, and soft harness in one signature color. The easiest way to make every walk feel put together.
$109.99
Charm Studio
Try the look before you make it theirs.
Charm Studio lets you design a collar, save a reference image, and visualize the finished look on your cat or dog with AI.
01
Choose a color
02
Add their name
03
See it on your pet
Opens the interactive Wag & Charm experience in a new tab.
Customizer preview
Build their look
MIKA
4/6 charms · Medium collars fit up to 6.
Little details, big personality
Add a little more charm.
Spell their name, celebrate a mood, or change the look whenever inspiration strikes.
Single charm
Resin Letter Charm
Build their name, one charm at a time.
Single charm
PVC Letter Charm
Playful color for every personality.
Pack of 4
Variety Resin Charm Pack
Four little reasons to switch it up.
Pack of 4
Variety PVC Charm Pack
An instant charm wardrobe.
A better fit, a happier walk
Find their just-right size.
Measure snugly, leave room for comfort, and use the guide below before choosing.
Collars
S · M · L| Size | Length | Width | Charm limit |
|---|---|---|---|
| Small | 14.8 in | 0.75 in | 4 charms |
| Medium | 17.8 in | 0.75 in | 6 charms |
| Large | 21.3 in | 0.98 in | 7 charms |
Leashes
S · M · L| Size | Length | Width | Charm holes |
|---|---|---|---|
| Small | 1524 mm | 13 mm | Pending |
| Medium / Large | 1752.6 mm | 19 mm | Pending |
Harnesses
S · M · L| Size | Neck | Chest | Weight |
|---|---|---|---|
| Small | 28–35 cm | 39–54 cm | 130 g |
| Medium | 35–42 cm | 53–71 cm | 203 g |
| Large | 42–52 cm | 71–98 cm | 229 g |
Switch it up in seconds
Made to charm. Simple to change.
01
Install
Push firmly. If needed, angle the circular base sideways until it passes through.
02
Remove
Push from the inside in the opposite direction. Do not pull from the outside top.
Final cleaning, material, testing, Prop 65, and safety language will be published after manufacturer confirmation.
The meaning in the name
They bring the wag.
You add the charm.
Ordinary collars do not show who they are. Wag is the happiness and energy pets bring home. Charm is the personality owners add to every look. Together, they turn an everyday essential into something personal.
Designed with love in Temecula, California.
On the way to launch
Built thoughtfully, shared clearly.
Ready for setup
Website direction
A DTC shopping experience with Shopify, bundles, size guide, and a clear customization flow.
Product pricing
Collar, leash, harness, bundles, and charm pack pricing are ready for product setup.
Domain and platform
Wagandcharm.com is the domain. Shopify is approved for the online store.
Before public launch
Leash charm holes
Needed before enforcing leash customization limits.
Safety and warning language
Manufacturer testing, materials, and Prop 65 details should be confirmed.
Original product photos
Professional product and dog lifestyle photos should replace these concept images.
Good to know
Questions, answered.
Need a little help choosing? We’re happy to help at wagandcharm@gmail.com.
Notes from Wag & Charm
Join the pack.
Fresh charms. New colors. Happy mail.